Logos, Pathos, Ethos

Great informational video – keep watching. It gets better after the first 30 seconds or so. 🙂

http://www.readwritethink.org/classroom-resources/lesson-plans/video/persuasive-techniques-advertising-1166.html

Another video: http://www.youtube.com/watch?v=x4tTugqBkJU&feature=related